COOKIE POLICY
Effective Date: 28th January 2025
Table of Contents
1. Introduction
2. What Are Cookies?
3. Types of Cookies We Use
• Essential Cookies
• Performance and Functionality Cookies
• Analytics and Customization Cookies
• Advertising Cookies
4. How We Use Cookies
5. Third-Party Cookies
6. Your Choices Regarding Cookies
7. Managing Cookies in Your Browser
8. Opting Out of Targeted Advertising
9. Changes to This Cookie Policy
10. Contact Us
1. Introduction
Med Automation Ltd (“we”, “our”, “us”) uses cookies and similar tracking technologies on our website www.otua.co.uk (the “Site”) to enhance your user experience, analyse site usage, and support our marketing efforts. This Cookie Policy explains what cookies are, the types of cookies we use, how we use them, and your choices regarding their use.
By continuing to use our Site, you consent to our use of cookies as described in this policy. If you do not agree to the use of cookies, please adjust your browser settings accordingly or refrain from using our Site.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the site owners.
How Cookies Work:
- Storage: Cookies are stored on your device by your web browser.
- Data: They can store information such as your preferences, login status, and browsing activity.
- Retrieval: When you revisit a website, your browser sends the stored cookies back to the website, allowing it to recognize you and tailor your experience accordingly.
3. Types of Cookies We Use
We categorize the cookies we use into the following types based on their purpose:
1. Essential Cookies
Purpose: These cookies are necessary for the functioning of our Site. They enable core functionalities such as security, network management, and accessibility.
Examples:
- Session Cookies: Maintain your session as you navigate the Site.
- Security Cookies: Help detect and prevent fraudulent activities.
Duration: These cookies are typically session-based and are deleted when you close your browser.
2. Performance and Functionality Cookies
Purpose: These cookies enhance the performance and functionality of our Site but are non-essential. They help us understand how visitors interact with our Site and improve user experience.
Examples:
- Analytics Cookies: Collect information about how visitors use the Site, such as which pages are visited most often.
- Customization Cookies: Remember your preferences and settings (e.g., language, font size).
Duration: These cookies may be session-based or persist for longer periods, depending on their specific purpose.
3. Analytics and Customization Cookies
Purpose: These cookies help us analyse site traffic and user behaviour to improve our services and content.
Examples:
- Google Analytics: Tracks and reports website traffic.
- Heatmap Tools: Visualize user interactions on the Site.
Duration: Varies; some may last for months, while others are session-based.
4. Advertising Cookies
Purpose: These cookies are used to deliver advertisements more relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.
Examples:
- Retargeting Cookies: Show you ads related to products or services you have previously viewed.
- Ad Preference Cookies: Remember your advertising preferences.
Duration: These cookies can persist for several months or even years.
4. How We Use Cookies
We use cookies for the following purposes:
- Enhancing User Experience: Ensuring the Site functions correctly and remembering your preferences.
- Analyzing Site Performance: Understanding how users interact with our Site to improve its functionality and content.
- Supporting Marketing Efforts: Delivering personalized advertisements and measuring the effectiveness of our marketing campaigns.
- Ensuring Security: Protecting the Site and its users from fraudulent activities and ensuring secure transactions.
5. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and provide social media features.
Examples of Third-Party Cookies We Use:
- Google Analytics: Helps us analyse how users interact with our Site.
- Google Ads: Facilitates personalized advertising based on your browsing history.
- Social Media Widgets: Enable sharing and interaction with our content on platforms like Facebook and Twitter.
Note: These third parties may use cookies independently of our policies. We do not have control over the cookies placed by these third parties, and their use is subject to their own privacy policies.
6. Your Choices Regarding Cookies
You have control over the use of cookies on our Site. You can manage your cookie preferences through your browser settings or by using the tools provided below.
Managing Cookies in Your Browser
Most web browsers allow you to control cookies through their settings. You can choose to accept or reject cookies, delete existing cookies, and set preferences for specific websites.
How to Manage Cookies:
- Google Chrome: Manage Cookies in Chrome
- Mozilla Firefox: Manage Cookies in Firefox
- Safari: Manage Cookies in Safari
- Microsoft Edge: Manage Cookies in Edge
Important: Disabling essential cookies may impact the functionality of our Site, preventing you from accessing certain features or services.
Opting Out of Targeted Advertising
If you do not wish to receive targeted advertisements based on your browsing history, you can opt out by visiting the following links:
- Google Ads: Google Ads Settings
- Digital Advertising Alliance (DAA): Opt Out of Interest-Based Ads
- European Interactive Digital Advertising Alliance (EU IDAA): Opt Out of Interest-Based Ads in the EU
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically to stay informed about our use of cookies and related technologies.
Effective Date: 28th January 2025
8. Contact Us
If you have any questions or concerns about our Cookie Policy or our use of cookies, please contact us:
- Email: [email protected]
- Mailing Address:
41 Oldfields Road, Sutton, Surrey, England, SM1 2NB - Phone: +44 20 7946 0958
- Contact Form: Available on our Contact Page.
Conclusion
Med Automation Ltd is committed to ensuring your privacy and providing transparency regarding our use of cookies. By understanding and managing your cookie preferences, you can enhance your experience on our Site while maintaining control over your personal data.
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