About OTUA
Transforming how healthcare appointments are managed through intelligent automation.
Direction
Our purpose and vision
Our purpose
We want to make booking healthcare appointments simple, convenient and accessible for every patient and reduce the administrative burden facing the NHS, so that valuable clinical time can be optimised, waiting lists can be reduced and vital resources can be redirected into frontline care.
Our vision
We want to be a trusted technology partner to the NHS, renowned for delivering innovative and accessible services that improve patient experience and enhance NHS productivity – clearing the path to a bold new era of high-class healthcare.
Principles
Our values
INNOVATIVE
We use AI voice technology to drive NHS efficiencies and enhance patient choice. Our curious, open-minded and forward-thinking approach compels us to continuously explore new ways to deliver even greater value.
COLLABORATIVE
We tailor solutions with our partners, remaining agile and adapting to changing needs to deliver meaningful service improvements. We build valued relationships based on honesty, openness and kindness, making working with and for us an enjoyable and rewarding experience.
TRUSTWORTHY
We listen carefully to the needs of the NHS and their patients, combining expertise and reliable technology to solve problems and get things right first time. We strive to improve every day and we always deliver on our promises.
PEOPLE-CENTRED
We design safe, convenient services around the needs of the people who use them, always respecting and valuing different perspectives. By engaging openly with patients, partners and colleagues, we support access to care in ways that are practical, thoughtful and responsive.
Our accreditations
We are proud to hold several recognised industry accreditations that demonstrate our commitment to quality, sustainability and information security.
Our ISO 9001 certification reflects our robust quality management systems and our dedication to delivering consistently high standards of service to those we work with. Alongside this, our ISO 14001 accreditation recognises our commitment to responsible environmental management and our efforts to minimise the environmental impact of our operations.
We have also achieved Cyber Essentials Plus certification, an independently verified standard that demonstrates we have strong technical controls in place to protect our systems and client data against common cyber threats.
Together, these accreditations provide assurance that our processes, security and environmental practices meet recognised national and international standards.
Sustainability and social value
We are committed to operating responsibly and creating lasting positive impact for the communities we serve. Alongside delivering innovative technology solutions, we actively work to reduce our environmental footprint, support our people and partners, and contribute to a more sustainable healthcare system.